In 2019, Taylor Green from San Clemente was not your average teenager. She balanced her high school life, part-time work and entrepreneurial career in a way that few teenagers could do. In February 2019, Green made a line of makeup products known as Cosmetic Mafia. In 2018, she researched what the most productive way of running her business would be before investing her funds and time in building a cosmetic brand.
The 2019 line of Cosmetic Mafia had various lip pencils, lip glosses and lipsticks. Green also introduced a concealer with six different hues as well as a mascara product. Green kept her cosmetic line reasonably affordable with an array of products that included lip glosses worth $15 each and lipsticks at $20 per item.
Green has always been interested in make-up, and she loved the way in which it increased her confidence. She wished to create a cosmetic brand that would help others with self-confidence and self-empowerment.
The cosmetic line of Green was almost fully vegan as well as gluten- and paraben-free. Therefore, it was accessible to every person. Green expected that her new organization would be a community. She expected that Cosmetic Mafia would be the site that people would turn to for all things cosmetics.
Green financed the whole business with what she earned through a part-time waitress job at a San Clemente restaurant. Her mother Julie Green was going to provide her with business financing, but she wished to do it without outside help. Green saved up her funds as well as researched about how best to utilize the money available with her and who her cosmetic vendors would be.
One part of Green’s company name, Mafia, has a negative implication associated with an organized crime syndicate. However, Green chose to pay attention to the positive part of the brand name. As for her, the term ‘mafia’ refers to an influential group of individuals. Green wished her makeup brand to influence cosmetic aficionados in a way that would not only make them more self-confident but also encourage ambition in people who use make-up products.
Green’s decision to open a new business was no big surprise to her friends and family members. Why? Because they knew that Green had been ambitious since childhood and that she would be a business person.
It is difficult to be a high schooler in the United States of America, but Green managed to balance all her roles and responsibilities well. Green prioritized her school life, but she spent 95% of the free time that she got on the brand and devoted the rest of the time to her loved ones. Cosmetic Mafia was targeted at teenagers and young adults, so Green valued the opinion of her friends about her cosmetic line.
The cream concealers available in Cosmetic Mafia were Green’s favorite product from the brand’s product line. Green described the cream concealers as super buildable products and being of the right size for use in travel.
Green was seeking an Orange County location for a new pop-up store, where customers could physically preview Cosmetic Mafia’s products.